Pisane® Is Excellent Protein Source For Endurance And Strength Exercise
FAIRFIELD, NJ, July 21, 2008 - Market analyst reports show growth in sports nutrition products is far outpacing overall food and drinks spending growth. According to A&B Ingredients, one leading firm, Datamonitor, attributes growth in the category to a widening consumer base for sports nutrition in the United States.
Gil Bakal, Marketing Director for A&B Ingredients, concurs. He notes that consumer studies point to the fact that between 2000 and 2005 spending on sport food and beverages in the US grew by 6.7 percent to $3.1 billion.
"The role of diet in exercise and physical performance is essential. We know that carbohydrates are a major energy source while proteins are critical nutrients for muscle protein synthesis. And overall protein needs are higher for people who exercise regularly," notes Bakal
It is in this area, says Bakal, where A&B Ingredients' latest addition to its product line - pea protein -- falls. "Pisane® is a new non genetically modified (GMO) pea protein isolate that is particularly well suited for sport foods. Because of its excellent digestibility -- 98% -- and well balanced amino acid profile, Pisane is an excellent protein source for foods or supplements that meet the needs of individuals who partake in endurance and strength exercise."
Pisane is manufactured by Cosucra and contains 88% to 90% protein. It is both gluten free and exhibits low incidents of allergens.
Bakal notes that Pisane is designed for use as a single protein source for sport foods and is an extremely viable alternative protein source containing high levels of or branched chain amino acids - leucine, isoleucine, valine - arginine and lysine.
"Overall protein needs are greater for people who exercise regularly. The level of branched chain amino acids in Pisane pea protein is higher than other vegetable proteins and is comparable to those found in milk and egg protein. This is particular important in sport foods because they allow the maintenance of muscle tissue during intense exercise. The arginine content is the highest of all commercially available proteins and contributes to enhanced immune responses. The lysine content of pea protein helps with the building of muscle protein and is required for growth and bone development," said Bakal.
Another plus for Pisane is the ever-growing move toward all-natural, clean-label ingredients. Pea protein has proven to be one of the most tolerated and accepted protein sources without labeling or high allergy issues.
Other benefits of Pisane include:
- Non-dairy
- Lactose-free
- Low levels of anti-nutritional factors
- Kosher and Halal certified
Founded in 1990, A&B Ingredients is a leading solutions supplier of rice-based products, tropical fruit extracts, organic ingredients, antioxidants and antimicrobials for the food industry. Based on a tradition of research and development, A&B's focus is to discover unique ingredients that enable its customers to create value added products. The company is committed to working, as a solutions partner, to develop prototypes of new and improved food products. A&B maintains full applications labs, pilot plant facilities with consumer testing capabilities, and provides technical sales and marketing, importing, distribution and applications development/technical services.
For more information, contact A&B Ingredients at 973-227-1390 or visit A&B's Web site at www.abingredients.com.
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